bobi is a name we shortened from ‘breathe out breathe in‘.
bobi was invented by Damien Thomas, a psychologist, who observed many of his clients struggled to develop and keep good breathing habits. bobi is a tactile and responsive aid to better breathing that operates in harmony with our body’s natural breathing pattern. bobi is a patented and trademarked device.
We’re proud to announce that on the 8th of September 2023 bobi won a gold medal at the Australian Good Design Awards.
We can't always control the events that lead to stress and anxiety in our lives. However one thing always in our control is how we breathe.
Habits are formed when specific factors are met, including repetition, convenience, cues, and reward. bobi meets all of the prerequisites for habit formation, including the 'reward' of a sense of calm.Buy Now
Those with the worst anxieties consistently suffer from the worst breathing habits
Renowned author James Nestor, in his New York Times bestsellerBreath: The New Science of a Lost Art
Everyone has a ‘light bulb,’ moment.
After completing his university degree, Damien commenced work with the Australian Government in January, 2001. By September 2001, he found himself in a changed world. This led to significant job role pressures, including deployments overseas in a counter-terrorism role. Stress and anxiety were inseparable from his work environment. Regulating his own emotional state became part of his job.
He discovered the benefits of breathing in the correct manner. He carried his experiences in the field into his practice as a psychologist. Foremost among these experiences was his conviction that ‘breathing’ could become part of everyone’s ability to deal with stress and anxiety. But how to imbed that practice in a daily, readily accessible, routine?
In going about his everyday activities, he picked up a simple, plastic, sprinkler valve. The light bulb lit up! It is a long and arduous journey from an idea’s inception to the realisation of a dream. By engaging the leading Australian design company, ‘Design + Industry’, Damien Thomas put his idea to the test. After years of trial and error, ‘bobi,’ has been realised.
A simple, durable, patented device to coach its users in a preferred breathing practice.
Welcome to ‘bobi!’ A unique way of enhancing health and wellbeing
Academic qualifications: BA (Psych); Graduate Diploma in Psychology; Master of Organisational Psychology (MPsych). Advanced Certificate in Rational-Emotive And Cognitive Behaviour Therapy (Institute for Rational-Emotive Therapy, New York, U.S.A)
bobi is an incredible tool that I use daily to ensure I continue to improve my breathing practice. When I use bobi I find I focus on only one thing, my breath. This is something I find very difficult to do without the tool. After I use bobi I always feel clear mentally and love using it just before bed which improves my sleep.
Thank you for such a great tool created by a professional who understands the importance of breath work.
Date of experience: 14 February 2023
Trustpilot 5 Star review
Stay updated on what's happening at bobi, and all things breathing, anxiety and mental wellness.